Blogging is a crucial part of your business and an integral component to your content marketing strategy. It’s how you keep your content fresh, up-to-date, and interesting. It’s what makes people subscribe and come back to your website to see what’s new. It’s how you communicate with your market and gain new business. Here are 4 reasons why blogging is good for your business.
1. Drives Traffic to Your Website
Having a website is great but is it helping your business if no one knows it’s there? I doubt it. Blogging helps bring people to your website because they want to read what you’ve written. So, you better make it interesting. Be sure to share your content on social media so that it gets greater exposure and drives more traffic to your website. You should also consider placing inbound links into your blog posts that drive your readers to other posts you’ve written or specific pages.
2. Positions You as an Industry Leader
It’s vital to position yourself as a leader in your industry to gain trust from your market. Your articles must be well-written and demonstrate your knowledge in your industry, products/services, and your market.
If you sell a tangible product, your blog posts should be about those products. This lets your customers know what’s happening with your products, when you’re introducing a new product, and so on.
If you’re a service-based business, posting articles about your services, trends and forecasts will draw your readers in. It’s important to be thorough and provide as much knowledge and detail as you can in a way that your clients can understand.
3. Increases SEO
SEO is an acronym for search engine optimization and it’s important for your website. Adding fresh content to your website regularly is crucial to increasing your rank in the search engines. Make sure you’re using keywords in your articles and use the appropriate categories and tags.These keywords are what the search engines look for when crawling your website. Don’t make them crawl for nothing!
4. Develop Better Relationships
Blogging helps you develop better relationships with your customers/clients. They get to know your business and it feels as though you’re speaking directly to them. Your blog is also a place where your customers/clients can interact with you by leaving comments and/or asking questions. When comments and/or questions are left on your blog, be sure to reply to them promptly.
Blogging allows your business to gain exposure and interact with customers/clients on a different level. Not sure what to blog about? Think about your business from your market’s perspective and do some research.