Many small business owners are under the impression that building a website is easy because of builders like VistaPrint and GoDaddy. However, it’s not all that easy. Let’s be real….creating successful websites, like anything else, takes skill, talent, and knowledge. If you don’t have these, your site isn’t going to be as successful as it could be. Without these traits, you’re going to make these 5 website mistakes.
No Social Media Icons
It’s very important to include social sharing buttons on your website. These icons allow your website readers to connect with you on your social network. I can’t tell you the number of websites I see that don’t have these buttons. Many websites have these buttons in the header of the website so they’re clearly visible on each page. If you’re a novice, you just might forget to include these or you may not even know how to include them.
No Clear Call-to-Action (CTA)
Your call-to-action is what drives your website visitors to take a specific action. If you have a newsletter, you want your CTA to capture email addresses to build your list. This should be visible on your website and above the fold (meaning that visitors don’t have to scroll down to see it). Remember, you only have a few seconds to grab visitors’ attention before they’re on to something else.
Your Content is Outdated
It’s crucial to ensure that your website is updated regularly. If it isn’t, your visitors may not realize that your business is still in operation. This may lead to a higher bounce rate, which means visitors come to your site and then leave because the content isn’t current or relevant.
Website is Not Mobile Friendly
Everyone use their mobile devices to access the internet several times a day. If your website isn’t mobile-friendly, your visitors aren’t going to stick around. Many people visit websites via their mobile because they’re not always at their computer. Making your website mobile friendly will allow these busy, on-the-go folks to see what you have to offer.
You Have Too Much Content
If you have too much content on your site your visitors will experience content overload. This means that there’s just too much information for them to sift through. Your content should be succinct, relevant, and up-to-date. Use your blog to break up your content so your visitors only need to read what is relevant to them at that moment. Be sure to also break up your content into smaller paragraphs to make it easier to read.
These 5 website mistakes can seriously hurt your brand. It’s best to hire a professional when creating or editing your website. Don’t work against yourself; there’s enough competition out there.