Your email signature is your electronic business card and it needs to be treated as such. Do you have business cards? You should. What’s on your business cards? The usual, right? Right. Your email signature should have the same components. If it doesn’t, it’s not working for you like it should. Here’s how to make the most of your email signature.
What should my email signature include?
• Your name and contact information
This should be obvious but you’d be surprised how many people leave out basic contact information. Your email signature should include your name, email address, phone number, and website address.
• Your social networks
For whatever reason, a lot of people ignore adding their social networks to their signature. I don’t recommend that you add all of the social networks you’re on, but you should definitely add the top 4, including Facebook, Twitter, and LinkedIn.
• Your latest blog post
If there’s a way to get your content in front of people, do it. Including your recent blog post in your signature is a great way to circulate your content and increase your page views.
• A photo
A recent, professional headshot is a great way for people to put a face with your name. They get to see who they’re communicating with, which helps to build trust. This is especially important if you’re a remote/virtual worker.
How to Add These Elements to Your Email Signature
The best, and fastest, way to add all of these is to use WiseStamp. For all you Outlook and Mac Mail users, don’t worry, there’s an export feature that makes it easy for you to add it to your email client.
There’s a free version available but I strongly recommend purchasing the premium version. At roughly $34 per year, it’s a minuscule investment with a huge ROI. Think about this – every email you send will put your information in front of your audience. How else can you do that for $34 a year? Exactly!
Don’t miss another opportunity because your email signature isn’t up to snuff. Put it to work for you!
What’s in your email signature?