One of the major productivity “hacks” a while ago was to achieve inbox zero. If you’re not familiar with this term, it means to handle all of your email so that there are zero unread emails. I’m guilty of trying to achieve this, especially on my cell because that little icon irritates me. You know the one; the number of unread emails waiting for your attention. But, it’s time to stop wasting your time trying to achieve inbox zero and here’s why.
It Takes Too Long
I don’t know about any of you, but I receive a massive amount of emails every day. There are times when it’s taken me an hour or more to get through them all. There are so many other things that I could have been doing if I wasn’t trying to achieve inbox zero. So much time wasted on something that wasn’t that important.
It’s Not That Important
Yes, email needs to be handled but you don’t have to read every single email you receive trust me. How many of the emails you receive can be classified as spam? Yeah, that’s what I thought. Focus your time and energy on more important things.
How Do I Keep from Missing Important Email?
The first thing you should do is weed out the junk from your inbox. Do you read all those newsletters you’re subscribed to? Probably not. If you don’t read them, unsubscribe from them. This will help you declutter your inbox so you don’t have so many unread emails waiting for you.
It’s fairly easy to create email rules so that you don’t miss important email, no matter what email client you use. These rules can move your important emails to a specific folder, or keep them as unread, or apply a flag or label, depending on your email client. This can take a few minutes to set up, especially if you have quite a few emails to mark, but it takes this time once – not every day.
Don’t waste any more time trying to get to inbox zero because it’s just not worth the effort. Your time is better spent on more important tasks, like growing your business. You should consider a VA to take care of your email management so that you’re certain to only get the most important messages. Contact me today to schedule your free discovery call to learn more.