Outsourcing vs Offshoring Social Media

outsourcing social media

As a freelancer, I’ve seen a number of things that always perplex me. It always amazes that businesspeople still don’t understand the difference between outsourcing and offshoring. These terms are not interchangeable. In a service-based industry, you must always be careful about differences in these terms. Here’s why. Outsourcing Outsourcing is defined as “The practice […]

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My Morning Routine


Being a freelancer means I have to have dedication and discipline to get my work done throughout the day. It’s up to me to get done what needs to get done every day, and, if I don’t, there’s hell to pay. I still have deadlines to meet, a business to run, and a family to […]

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What You Need to Know About SEO


I work with websites on a daily basis and it still surprises me what people don’t know about SEO. This isn’t the 1990s anymore, folks. What worked back then doesn’t necessarily work today – for good reason. Technology has evolved in the past 20 years (yes, 20 years!) and it’s high time we all caught […]

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Make the Most of Your Email Signature


Your email signature is your electronic business card and it needs to be treated as such. Do you have business cards? You should. What’s on your business cards? The usual, right? Right. Your email signature should have the same components. If it doesn’t, it’s not working for you like it should. Here’s how to make […]

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Social Media is Meant to be Social!

social media

Social media is a hot commodity these days with everyone fighting to be seen and heard. But, if you’re a small business owner, you just might be going about it the wrong way. You’re a small business owner who realizes that social media is important. So, you start posting yourself only to quickly realize you […]

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