Digital Marketing

How to Use Google Calendar to Schedule Social Media Posts

How to Use Google Calendar to Schedule Social Media

Google calendar is a great way to schedule your social media posts to repeat and it’s often overlooked. Instead of spending hundreds of dollars per month on social scheduling platforms like SproutSocial or MeetEdgar, give Google Calendar a try. Here’s how it works… For this work, you need to have an IFTTT account. Don’t worry […]


Outsourcing vs Offshoring Social Media

outsourcing social media

As a freelancer, I’ve seen a number of things that always perplex me. It always amazes that businesspeople still don’t understand the difference between outsourcing and offshoring. These terms are not interchangeable. In a service-based industry, you must always be careful about differences in these terms. Here’s why. Outsourcing Outsourcing is defined as “The practice […]

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What You Need to Know About SEO


I work with websites on a daily basis and it still surprises me what people don’t know about SEO. This isn’t the 1990s anymore, folks. What worked back then doesn’t necessarily work today – for good reason. Technology has evolved in the past 20 years (yes, 20 years!) and it’s high time we all caught […]

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Social Media is Meant to be Social!

social media

Social media is a hot commodity these days with everyone fighting to be seen and heard. But, if you’re a small business owner, you just might be going about it the wrong way. You’re a small business owner who realizes that social media is important. So, you start posting yourself only to quickly realize you […]

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5 Website Mistakes to Avoid

Many small business owners are under the impression that building a website is easy because of builders like VistaPrint and GoDaddy. However, it’s not all that easy. Let’s be real….creating successful websites, like anything else, takes skill, talent, and knowledge. If you don’t have these, your site isn’t going to be as successful as it […]

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